CAREER SUMMARY
Brenda Sullivan has more than 15 years experience managing all aspects of communications programs, including media relations, national awareness campaigns special events, news conferences, public presentations, publishing, creative writing,
visual design and video and film production. Experienced in managing annual
budgets exceeding $1 million. MAJOR ACCOMPLISHMENTS- Managing 10-person staff and public relations firm for successful cause-related marketing and educational program “National SAFE KIDS Week,” sponsored by Johnson & Johnson. This annual effort resulted in broadcast coverage by more than 205 media outlets in one day, including ABC World News Tonight with Peter Jennings, CBS Evening News with Dan Rather, CNN, Good Morning America and NBC Nightside. Extensive print coverage included AP, The Washington Post, USA Today, The Los Angeles Times, TIME Magazine and The Wall Street Journal. (Awarded Silver Anvil Award by the Public Relations Society of America - the highest honor for public relations excellence.)
- Managing 10-person staff and successful national launch of child safety seat inspection program, “SAFE KIDS BUCKLE UP,” sponsored by General Motors, through news conference and special event at foot of the U.S. Capitol. The launch commanded broadcast coverage by more than 200 media outlets in one day, including Good Morning America, CNN, Fox National News, MSNBC and NBC Nightside. Extensive print coverage included The Washington Post, USA Today and Parade magazine.
- Consistently placing articles and public service announcements in trade publications and general media, including Prevention, Glamour, Mademoiselle, The Wall Street Journal and USA Today’s Snapshots section. Secured broadcast placements as well, including Good Morning America, Nightline, Fox’s Not Just News, and hundreds of local TV stations.
- Garnering national coverage for local clients, including The Tonight Show with Jay Leno, the cover of Inc. magazine (and nine-page article), USA Today, WIRED, US News & World Report, HOW, Associated Press, Good Morning America and The Today Show.
- Four years as project director for national awareness campaign promoting proper use of the nation’s emergency medical services, “Make the Right Call,” which was sponsored by three government agencies and supported by more than 20,000 fire and emergency services departments nationwide. The award-winning program was the first of its kind and sorely needed by the industry.
- Four years as deputy project director for national awareness programs touting fire safety, injury prevention and national service.
  
- Twelve years managing creative development of numerous award-winning educational materials, including newsletters, brochures, posters and guidebooks.
  
- Seven years managing production of numerous educational videos, all completed on time and under their $35,000-$90,000 budgets.
RECOMMENDATION LETTERS (Click to View) ABC Television Federal Emergency Management Agency Johnson & Johnson National SAFE KIDS Campaign National Science Foundation Ogilvy Public Relations Worldwide Pharmanex U.S. Department of Transportation Corporation for National Service (Senior Corps and AmeriCorps) W.I. Carr (Overseas) Ltd.
EMPLOYMENT HISTORY
Self-Employed, BLS Communications, San Diego, CA (1999-present)
Clients: Building Engineering and Science Talent; Zobmondo!! Entertainmnet; Rokenbok Toy Company; The Burnham Institute; The Johns Hopkins Univ. School of Medicine; National Pest Management Association; ANN Systems, Inc.; Questel(Orbit; Disguise, Inc.; Pharmanex; Hill and Knowlton and their client, the U.S. Mint. Public Relations Manager, PRAJA, San Diego, CA (1998-1999) Communications Director, National SAFE KIDS Campaign, Washington, DC (1997-1998) Account Supervisor, Shandwick Public Affairs, Washington, DC (1996-1997) Account Supervisor, Ogilvy Public Relations Worldwide, Washington, DC (1989-1996) Editor, W.I. Carr (Overseas) Ltd., Tokyo, Japan (1988-1989) Account Executive, Sturn PR, Grossman-Symington PR, Mitrovich & Associates, San Diego, CA (1986-1988) General Assignment Reporter, ABC affiliate KOLO-TV, Reno, NV (1986) Newswriter Intern, CBS affiliate KFMB-TV, San Diego, CA (1985)
ADDITIONAL SKILLS AND EXPERIENCE
• Art direction for graphic design projects and special events staging
• Contract management
• Executive production of television public service announcements,
educational films, informational videos and news b-roll
• New business proposal development
• Organization of news conferences, including speech writing
• Printing management
• Public presentations using audio visual support, such as PowerPoint
• Special events planning, including site management and media relations
• Strategic development of communications programs
• Systems development and implementation for media and communications
departments
SELECTED AGENCY CLIENTS and NON-PROFIT SPONSORS
Washington, D.C.- MasterCard, Johnson & Johnson, General Motors, U.S. Fire
Administration, Federal Emergency Management Agency (FEMA), National Highway Traffic Safety Administration, Maternal and Child Health Bureau, Corporation for National Service (AmeriCorps), National Pest Management Association.San Diego, CA - Real estate developers, vacation resorts, restaurants, a photographic museum, financial institutions, high-tech toy company, newsroom automation software company, a cosmetic company, a costume company.
EDUCATION
San Diego State University, San Diego, CA -B.A., Journalism/Radio-T.V. News, 1986
University of Virginia-”Understanding Graphic Design for Marketing Communications” (CEUs)
AWARDS
Ogilvy PR Worldwide - Ogilvy Innovation Award for Quick Response Unit 1996 program for U.S. Fire AdministrationPublic Relations Society of America - Silver Anvil Award for National SAFE KIDS Week 1998
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